QuickBooks Online User Roles

QuickBooks Online User Roles Demystified

How to Set Up the Right Access (Without Losing Control of Your Books)

QuickBooks Online makes it easy to invite users—but not always easy to understand what they can actually see or change once they’re inside.
Let’s break down QBO user roles and permissions in plain English so you can confidently give access without risking your financial data.

QuickBooks User Roles and Permissions: Why User Roles Matter (More Than You Think)

User roles determine:

  • What someone can see
  • What they can edit
  • Whether they can delete, export, or invite others

Too much access = risk
Too little access = bottlenecks

The goal is right-sized access based on responsibility.

QuickBooks Online User Roles
QuickBooks Online User Roles

The Main QuickBooks User Roles (Plain-English Version)

When you purchase an asset, you’ll typically need two accounts:

1️⃣ Primary Admin

Who this should be:
The business owner (or a very trusted financial decision-maker)

What they can do:

  • Full access to everything
  • Manage users and permissions
  • Connect apps, payroll, bank feeds
  • Transfer admin rights

Important note:
Only one Primary Admin exists per QBO file. Choose wisely.

2️⃣ Company Admin

Who this should be:
Bookkeepers, internal finance managers, or partners

What they can do:

Best practice:
Limit how many people hold this role. Fewer admins = fewer mistakes.

3️⃣ Standard User (Predefined Access)

This role comes with preset permissions, which makes it easier—but less flexible.

Common access levels include:

  • Sales only (invoices, payments)
  • Expenses only (bills, vendor payments)
  • Both sales & expenses (no sensitive reports)

Good for:
Office managers, sales teams, AP/AR staff

4️⃣ Custom User (Where Things Get Powerful)

Custom roles let you fine-tune exactly what someone can do.

You can control access to:

  • Banking
  • Sales
  • Expenses
  • Reports
  • Lists
  • Payroll
  • Sensitive financial data

Example:
A team member can:

  • Enter bills
  • BUT not pay them
  • AND not see bank balances

This is ideal when you want control without micromanaging.

5️⃣ Accountant / Bookkeeper Access

This is a special role designed for professionals.

What makes this different:

  • Access to accountant tools
  • No user limit impact
  • Cleaner collaboration (no shared logins)

Pro tip:
Always invite your bookkeeper using the Accountant role—not as a standard user.

Managing Users in QuickBooks Online: How to Decide Who Gets What (Real-World Examples)

RoleBest For
Primary AdminBusiness owner
Company AdminTrusted bookkeeper or finance lead
Standard UserStaff handling daily transactions
Custom UserTeam members with specific tasks
AccountantExternal bookkeeper or tax professional

Common Bookkeeping Mistakes to Avoid

🚫 Giving everyone Admin access
🚫 Sharing logins
🚫 Never reviewing permissions
🚫 Forgetting to remove ex-employees
🚫 Letting vendors “just take a look”

QuickBooks Online Best Practices for Long-Term Sanity

✔ Assign the least access necessary
✔ Review users quarterly or annually
✔ Update roles when someone’s job changes
✔ Remove access immediately when someone leaves
✔ Keep a short list of Admins

📍 Where to Find User Roles in QuickBooks Online

If you want to review or adjust who has access to your books, here’s where to go:

1️⃣ Log into QuickBooks Online
2️⃣ Click the ⚙️ Gear Icon in the upper right corner
3️⃣ Under the “Your Company” column, select Manage Users

From there, you can:

  • View all current users
  • See their assigned role
  • Edit permissions
  • Add a new user
  • Remove access

Your business evolves—and your QBO user roles should evolve with it.
Taking 10 minutes to review permissions now can save hours of cleanup (and stress) later.

Not sure who should have access to what? I help clients clean up QBO permissions all the time—and I promise, it’s less scary than it sounds.

 

FAQs

Once you are logged into QuickBooks Online, you click the Gear Icon (upper right corner), go to the Your Company section, and select Manage Users.

Primary Admin, Company Admin, Standard User, Custom User, and Accountant.

Yes, you can use custom roles, to fine-tune what someone can do.  Like controlling access to banking, sales, expenses, reports, lists, payroll, and other sensitive financial data.

The number of users depends on the plan you have.  You can invite your accountant and bookkeeper separately as an “accountant” and that doesn’t count toward your users.  Simple Start allows you 1 user, Essentials allows up to 3 users, and the Plus version allows up to 5 users.

Yes!  Because QuickBooks Online is cloud-based, multiple users can log in and work at the same time, as long as you stay within the user limit for your plan.

The Primary Admin is the main owner of the QuickBooks account and has the highest level of control. This person manages the subscription, billing, and can transfer the primary admin role to someone else.  A Company Admin can manage most things inside the company file, such as adding users and changing settings, but cannot manage the subscription or transfer the primary admin role.

Yes!  Your roles and permissions can be changed at any time by the admin in the Manage Users section.  This allows you to adjust what someone can see or do as responsibilities change.

Yes!  You can remove a user at any time within the Manage Users section.